PERSUASION - Sales Letter Page

Insert Attention Grabber Here

"Insert Your Big Bold Attention Demanding Headline...

Insert sub headline to supplement the promises of the main headline..."

YOUR NAME HERE

From The Desk Of Your Name
-London England

Dear Friend, Valued Customer, Fellow Entrepreneur, Future Success Story...

Here you need to insert your opening call to action that will capture and entice your reader to continue reading your long form sales letter.

You can get more specific about what your readers are about to discover. The priority is to let them know that what you are about to share with them, is going to put them closer to their desired goals.

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Once you have captured your web visitors attention it is imperative to make them aware of what they are about to learn and why it is very important and valuable for them.

Make sure they understand that you resonate with their current position and that they are in the right place to find a solution if they continue reading.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie. Sed et molestie magna, et imperdiet sem. In hac habitasse platea dictumst. Suspendisse laoreet gravida sem, sed tincidunt risus pellentesque ac. Vivamus eget orci quis libero malesuada viverra tincidunt eget magna. Nam tristique pellentesque felis, eu facilisis turpis auctor non. Sed ipsum neque, sodales id lacinia et, accumsan vitae leo. Interdum et malesuada fames ac ante ipsum primis in faucibus.

Quisque consectetur, sem eu malesuada dictum, nisi ligula elementum risus, eu imperdiet sem dolor eget tellus. Maecenas et dictum tellus, ut malesuada lectus. Integer imperdiet ullamcorper ipsum a porta. Vestibulum rutrum urna at velit eleifend lacinia. Maecenas leo nisl, ultrices vitae lectus et, aliquet porta velit. Sed convallis facilisis bibendum. Nullam vestibulum, orci vel sagittis auctor, urna nisi suscipit felis, eu lacinia sem mauris id elit. Integer non nisi non mi tristique faucibus vel dictum justo. Sed dictum pretium orci, et egestas tortor gravida eget. Sed aliquam egestas erat, gravida commodo tortor iaculis vel. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aenean et urna odio. Maecenas ultricies est euismod purus pharetra hendrerit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

The key to the effectiveness of your sales message is building rapport with your web site visitor. In this section of the page you should detail “Who you are and why they should listen to you?”.

This will enable you to build credibility, share your proven results, establish your authority and credentials.

Remember: People buy from people they know, like and trust.

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Before we start to talk about the product/service/solution we have on offer for our website visitor its important to share with them how you or your company became knowledgeable in the subject matter and why you provide a viable solution.

Feel free to use your story telling skills, never forget that you are talking to real people and the more you make an emotional connection with them the more they are going to pay attention to what you have to say.

The better the job you do making a connection with your reader, and the more they see their results played out in your story, the more likely they are to accept any offering you have for them.

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Now we start to talk in detail about the our product or service in this section. We want to focus on the benefits potential customer will experience as a result. Its good practice to avoid getting too specific, you should avoid in depth discussion on the features of the product.

Bullet lists on sales pages simply work...

They capture people scanning down the page, and allow people to quickly grab an essence of the improvements that lay ahead for them should they choose to take you up on your sales offer.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie.

Benefit 1 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
Benefit 2 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
Benefit 3 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
Benefit 4 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
Benefit 5 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
Benefit 6 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
Benefit 7 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Testimonials from other successful customers are very powerful. A key in using testimonials is to remember that people are tuned into WII FM - "Whats in it for Me".

Showcasing testimonials that not only confirm the quality of your product, but also handle buyer objections, will serve you very very well. Objections such as, “Will this work for me?”, “Is this company/person trustworthy?”, “How long will this take and do I have time for this?".

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. James Dyson, OptimizePress

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

In this section we break down the product/service that the customer will get when they accept your sales offer.People like to see what they are going to get and see proof of the value that they will receive.

Again - its important not to get too technical with the features of the service but continue to focus on the benefits ahead.

Product Benefit 1

Product Benefit 2

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. James Dyson, OptimizePress

Product Benefit 3

Product Benefit 4

Product Benefit 5

Satisfaction Guarantee

In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus. Cras justo sapien, porta vitae porttitor ut, adipiscing in justo. Phasellus dictum rhoncus nibh, eu lacinia ipsum mattis vel. Duis aliquet massa sed elit scelerisque ultricies.

Add Your Call To Action Here

Add a text link to your product here

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. James Dyson, OptimizePress

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

If people get to this section of the sales page then they need to see some further additional benefits before they commit to buy. So BONUS items included in the purchase are great conversion tools.

These can be additional services, blueprints, interview recordings, software, event tickets, etc...

Bonus #1

Usually $97

Bonus #2

Usually $97

Bonus #3

Usually $97

Here you can close off your sales page. This is your final chance to reinforce the main benefits of your product or service. Remind people of the challenges that they currently face and will overcome.

Don't forget to ask them to buy your product or service. This is your final CALL TO ACTION, so it is time to tell people what to do next. Make sure it is clear that getting started is simple and easy.

Adding a "P.S." is a proven way to cover and capture any final objections that people may have and convenience them that you or your company have the knowledge, experience and a proven product that will provide them with a solution.

Add Your Call To Action Here

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. James Dyson, OptimizePress

Insert Attention Grabber Here

"Insert Your Big Bold Attention Demanding Headline...

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Satisfaction Guarantee

Insert Sub Headline that will capture the attention of visitors scrolling down the page...

Bonus #1

Bonus #2

Bonus #3

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...

Insert Sub Headline that will capture the attention of
visitors scrolling down the page...